Job Search Techniques – How They Differ from Other Marketing Strategies

Job Search Techniques - How They Differ from Other Marketing Strategies

A job search is unlike any other marketing project in terms of its communications. Unlike an art project or a product launch, it involves a much more complex process.

The job search is a multi-activity marketing effort, where a candidate must research the hiring company, compile and submit a carefully crafted resume, network with other candidates, answer fewest email inquiries, and attend a series of interviews and group discussions. This is in addition to the less visible aspects of job search such as submitting cover letters and resumes online, attending interviews, reaching out to interviewers, researching the company and bettering your resume. There is yet another way of conducting the search, and that is networking.

Numerous books have been written and articles have been published about various search strategies, including networking.  Everyone is a marketing expert at some point in time.  Use that time to learn as much as possible about the job market and always remember this one fact:  The search is the vehicle, the vehicle of choice, but the job seeker is also the driver.  Therefore, the search must be well planned.

First, there is no single “search strategy.”  Search strategies can be group shed under many different titles:  strategic job search, prospecting, researching, matching wants with needs, etc.  And, each title alone can be the vehicle for the overall strategy.

A job search is a marketing campaign, as much as a marketing campaign is a job search.  This is because, it is a marketing campaign:  generating leads, nurturing those leads, and closing those sales.  Those all require a different rewrite of the standard job search script.  But, they all involve the same components:  positioning, interviewing,  and  presenting both a professional and personal brand image, and a solid sales and marketing plan.  The brand image and job search plan are integrated, creating a well-defined focused effort.

Today, all employers, no matter their industry, must consider themselves active marketing executives.  They must take the time to create – or re-create – their complete hiring strategy each and every time they bring new people onto board.  This active approach to marketing the company is called active candidate management, which is an ongoing, daily effort that becomes more effective with time and keeps the company top of mind with their target audience.

Because this effort is ongoing, it is not a job hunt:  it is a constant action . . . an effort that goes on and on.  And, just like any other marketing effort, it requires the active management of the “hest quality” candidate in the shortest amount of time.  That is, the quality, well-carved, well-written resume that is handed to the decision-maker.

How does this dynamic change the job search landscape?  It shifts the focus from a passive, arduous job search to an active, planned, systematic job search.  It asks job seekers to consider how they will present themselves, to search professionals to assist in digging the “hidden” job market, and to network with key decision-makers across different industries and sectors.  It separates “active” from “passive” job seekers, and it requires job seekers to be more entrepreneurial, active rather than passive.

Best Guide ON How to Find a Job

What all of this adds is a new focus on tailoring the communication of your skills and experience.  It calls for a more individual approach, on presenting the “best” of who you are, rather than the tried and true approach of networking and asking one person, “Please, please hire me.”  It pioneers the use of more creative graphics, color, and layout.  Entrepreneurship is rediscovered as a vehicle for growth and development, rather than stifled by it.

You see, just as we are all starting to become members of groups or organizations, we must also learn to become members of some groups or organizations.  One of these new groups or organizations that members can join, is the Virtual Community.  This group is a global force, made up of entrepreneurs, start-ups, and seasoned professionals; those that have something in common, whether it is an area of expertise, or a new technology.  Recall that networking was first defined and coined by the Social actual world of Goethe, Schiller, adnations.  groups of friends coming together to exchange ideas, spot a trend, or simply to listen and share ideas with others.  We are seeing this increasingly in groups both online and offline.  These online and offline groups are a new hub for the global virtual community.  They provide a safe place for officials, artists, researchers, writers, speakers and entrepreneurs to connect.  An important evolution in them mentioning of the Internet has been the adaptability of the World Wide Web to bring us closer together.

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